Artificial Intelligence
Alexander Goshev
Team Lead, Digital PR @ Netpeak Bulgaria & PRmarket.bg
Talk TopicFrom Content to Action - How AI Is Changing Marketing
About the speaker
Alexander Goshev is Team Lead of the Digital PR department at Netpeak Bulgaria and PRmarket.bg. Alexander builds AI automations that take over routine work and helps brands appear in authoritative media and in the answers AI gives.
About the talk
Talk DescriptionUntil recently, AI was used mainly to write for us. Today it acts: it reads the mail, checks finished work and prepares replies. The talk shows how this works every day in the Digital PR team of Netpeak Bulgaria and PRmarket.bg, with real examples and numbers. It also looks at the second big shift: people increasingly ask AI instead of searching the organic results.
Key TakeawaysAI no longer just writes: it acts and is starting to make decisions. Responsibility stays with people: “AI prepares, people approve”. AI is only as good as its sources: about 27% of the links AI assistants cite lead to media articles. For AI to mention you, you need to be present in authoritative media. A 5-step recipe for your first AI assistant for a repetitive daily task. A 5-minute check of what ChatGPT, Gemini and Google say about you, and how to improve it. Real examples from a working team: what to automate first and where the decision stays with a person.