Artificial Intelligence
Genoveva Christova
President @ CreaTech Bulgaria | Managing Director @ Ligna Group
Talk TopicFrom Eurovision to AI: Creative Industries as a Laboratory for the Future of Business
About the speaker
Genoveva Christova-Murray is President of CreaTech Bulgaria and the Bulgarian Furniture Cluster and Managing Director of Ligna Group. She has extensive experience in cluster development, entrepreneurship, international cooperation, business development and innovation ecosystems.
About the talk
Talk DescriptionCreative industries are where technology, creativity, and new business models often meet first. From Eurovision and live entertainment to gaming, immersive experiences, and AI, they offer a glimpse into how businesses can engage audiences, build communities, and create new forms of value. This talk explores what other industries can learn from the creative sector - and why creativity is becoming a key competitive advantage in the age of AI.